Death Spiral of Full Retail Price

In today’s economy paying full price for something is not longer a status symbol.   You will be scorned and almost ridiculed for spending too much for the same product that someone else has for a much lower price.

This sentiment has translated over to the business world in full force.    Malls stores are no longer able to sell mass amounts of merchandise without a sale going on somewhere within the store.    If you have a product that the competition has the same thing, or similar model, it really all comes down to price.

The war that Walmart has started is also coming full circle to Walmart itself.    They are no longer the low price leader, but a gauge stick to see how another company can stack up against the “Evil Empire” as many small businesses see them.

Walmart does not have any products on sale, this is very predominant in the grocery section of the stores.  They might have some low prices products, but nothing is truly “On Sale”

Kroger, Publix, Winn Dixie, Target, and others have many items on sale for the consumers.   If the customer thinks they are getting a good deal that only comes around once they are in a better mood.   This equates to a happier shopping experience.   Walmart might need to learn something about the feeling of satisfaction about the sale.

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